Wild Bill’s is proudly veteran-led, built on grit, discipline, and a strong sense of community. We create meaningful entrepreneurial opportunities for those who’ve served—across our franchise network, event teams, and leadership.
We also support veteran-focused organizations that continue the mission beyond our brand. Because this is bigger than soda—it’s purpose, pride, and taking care of our own.
Wild Bill’s is proudly veteran-led, built on grit, discipline, and a strong sense of community. We create meaningful entrepreneurial opportunities for those who’ve served—across our franchise network, event teams, and leadership.
We also support veteran-focused organizations that continue the mission beyond our brand. Because this is bigger than soda—it’s purpose, pride, and taking care of our own.
Our Story
Where the Trail Began
Founded in 2002, Wild Bill’s Craft Beverage Co. started with a simple idea: bring authentic, old-fashioned craft soda to the people. What began in New Jersey as a single mobile soda wagon rollin’ into fairs and festivals quickly turned into something folks couldn’t get enough of.
Ice-cold soda, handcrafted flavors, stainless steel mugs, and unlimited refills—served up with a little Wild West charm. It wasn’t just a drink… it was an experience. And from day one, we’ve been in the business of creating moments people remember long after the last sip.
Ridin’ Coast to Coast
What started as one wagon has grown into a nationwide crew bringing Wild Bill’s to every corner of the country—from fairgrounds to packed convention halls.
You’ll find us at iconic events like the Ohio State Fair, Sturgis Motorcycle Rally, PAX East, New York Comic Con, Sun ‘n Fun Airshow, the Jack Daniel’s World Championship BBQ Invitational, Syracuse Nationals, and hundreds more.
We didn’t build this in boardrooms—we built it on the road.
Built by Veterans. Driven by Purpose.
We’re proud to be veteran-built—and focused on creating meaningful entrepreneurial opportunities for those who’ve served. From franchise ownership to leadership roles, we’re helping veterans build their next chapter while supporting organizations that continue the mission.
This is bigger than soda—it’s purpose, community, and building something that lasts.
From Wagon Wheels to Store Shelves
We kept hearing it everywhere we went: “Where can I get this after the event?” So we canned it.
Today, Wild Bill’s is available nationwide at retailers like ShopRite, Stop & Shop, IT’SUGAR, Rouses Markets, Save Mart, Giant Eagle, United Supermarkets, Central Market, The Fresh Market, Associated Food Stores, Harmons, Harps, Jungle Jim’s, and thousands of independent shops.
Same great flavor—just easier to get your hands on.
Bring the Saloon Home
Can’t make it out to the fairgrounds? No problem, partner.
You can bring Wild Bill’s straight to your doorstep. Our full lineup of craft sodas—along with our signature stainless steel mugs—are available online through our website and Amazon.
Whether you’re stocking the fridge, gearing up for a backyard shindig, or just craving that first cold sip—we’ve got you covered.
For You
You’re the reason we keep showing up. From fairs and festivals to conventions and hometown weekends, we get to see y’all year after year—and that never gets old. Every Wild Bill’s soda is made with pure cane sugar (no high fructose nonsense) and built for those moments worth slowing down for. Whether it’s your first mug or your fifteenth refill, we’re proud to be part of the tradition. Cheers & root beers.
For Nostalgia
Our sodas don’t just quench your thirst—they take you back. To summer days, front porches, county fairs, and the kind of moments that stick with you. We’ve bottled up those classic flavors—Root Beer, Black Cherry, Orange Cream, Vanilla Cream—alongside newer favorites like Rocket Pop and Mojito, all made with that same old-school spirit. Whether you’re crackin’ one open at home or reliving it at your favorite event, it’s a taste that brings you right back where you belong. Cheers & root beers.
For Them
We built this brand with a clear mission—to create real opportunities for those who’ve served. Through our Veteran Franchising Program, we help veterans turn their experience into entrepreneurship, building businesses of their own and meaningful careers beyond the uniform. Along the way, we support veteran-focused nonprofits like the Warrior Reunion Foundation to keep that impact going. So when you raise a mug with us, you’re part of something bigger than just great soda. Cheers to that.
