Run your own wagon—backed by a brand trusted at events nationwide for over 20 years.
Where the Crowds Are, You Are.
With 20+ years of history, Wild Bill’s has grown into a national, veteran-owned and operated brand at fairs, festivals, and conventions of every size.
This isn’t a traditional business—it’s built for the event economy, operating where crowds and demand already exist. No storefront, no waiting—just the ability to show up and serve customers in high-traffic environments.
From day one, we help you identify events, secure bookings, and start building your route—so you’re not figuring it out alone.
Wild Bill’s delivers an experience-driven product—collectible mugs, unlimited refills, and a brand customers recognize and return to.
You’re not starting from scratch.
You’re stepping into an established model.
A flexible, mobile business—backed by a recognized brand and a team focused on supporting your growth.
Designed to Draw a Crowd
Why Wild Bill's
Built for the Event Economy — Not Brick-and-Mortar Risk
This isn’t a lease, a buildout, or a wait-for-foot-traffic business.
Wild Bill’s is designed to operate inside high-volume fairs, festivals, and conventions where demand already exists.
You go where the crowds are.
You monetize peak moments.
You avoid the fixed overhead that sinks most small businesses.
Hands-On Support + Route Building from Day One
You’re not figuring this out on your own.
From day one, our team helps you identify events, secure bookings, and build your route—not just operate once you’re there.
We provide the playbook, sales guidance, and ongoing support to help you grow a repeatable, revenue-generating calendar.
This isn’t just training—it’s active partnership in building your business.
A Lifestyle Business with Real Flexibility
This is a mobile, seasonal model you can scale around your life.
You’re not tied to a single location or a 7-day schedule.
Run a full calendar of major events—or choose a more selective, lifestyle-driven pace.
For many owners, this isn’t just a business.
It’s a different way to work.
Franchising With Real Impact
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READY TO POUR YOURSELF INTO SOMETHING BIGGER?
Step into business ownership with the backing of a proven, high-traffic brand. A Wild Bill’s franchise gives you the independence of running your own operation—with the training, support, and systems of a team that’s built to win. Let’s connect and see if this is the right fit.
Franchisee Spotlights
Courtney Brown
Tampa, FL
Former Marine Corps Radio Operator (2007–2011)
Brown deployed to Afghanistan and the Philippines, earning an honorable discharge and honing skills in adaptability, teamwork, and crisis management. These traits now fuel his entrepreneurial journey.“My military service taught me the value of mission-driven leadership—something Wild Bill’s embodies. I’m thrilled to bring this passion to my franchise and my community.”
Steven Ortiz
Dallas–Fort Worth, TX
Former Marine Corps Fire Direction Control-man (2006–2010, Reserve 2011)
Ortiz mastered artillery coordination and mission-critical decision-making during his 2008 deployment. His career was defined by precision and teamwork—skills he now pours into entrepreneurship.“The Marines taught me to lead with purpose and precision. Wild Bill’s shares that values-driven mindset, and I’m eager to bring our craft soda experience to DFW."
See Why Folks Keep Coming Back
There flavors are always good from the classic root beer to the different flavors they started making. The mug quality you get is amazing and keeps drinks ice cold and hold up well to constantly being used. But what really makes this company great is there approach on customer service and how they take care of their customers. They have more then gained my buisness and me highly recommending them to my friends and family.
— Jack Lawler
Got this soda at a conference center and it was delicious. The unlimited refills for the day you bought the soda was really convenient and was actually much more affordable than getting the drinks individually. Loved the barrel styling and flavors available. Worth a try for sure.
— Dave Forsyth
My girl and I went to Charlestown Rhode island seafood festival wild Bill soda company was there I bought a cup and got unlimited soda so I tried the Birch beer which I remember when I was a kid it was the greatest I haven't had in a long time I even tried to lemonade they had and it was great to looking forward to going back next year to have more and buy two more cups
— Gary Andrews
I had never tried it and now I am a huge fan. A+. We bought the silver mug and tried all the various sodas. Very good. We saw them at Pax Unplugged in Philadelphia.
— Heidi Lardizabal
If you haven't tried their craft sodas yet, I highly recommend you do. You'll not only be treating your taste buds to something extraordinary but also contributing to a company that stands by its principles and supports those who have sacrificed so much for our country. Thank you, Wild Bill's Soda, for your delicious beverages and your dedication to making a positive impact. You've earned a lifelong customer in me!
— Alex
Get a mug either at an event or from the website and go. Or order from Amazon. The soda is crazy good. The events are awesome, and the mugs will last you a lifetime if you take care of them.
— Levi
Wild Bill’s is owned and led by a U.S. Navy veteran with a clear purpose: create real opportunities for those who’ve served. We believe veterans aren’t just great employees—they’re exceptional operators and business owners. That’s why we’ve built a system that hires, trains, and invests in veterans, with a clear path from the field to franchise ownership. Through our Veteran Franchise Program, qualified service members receive meaningful support, including discounted franchise fees and access to startup resources—turning the leadership and discipline forged in service into something lasting: ownership.
The Legend Behind Wild Bill’s
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This website and the information contained on this website is for information purposes only. This is not an offer to sell, or the solicitation of an offer to buy, a franchise. This franchise is offered only by our delivery of a franchise disclosure document to you in compliance with the Federal Trade Commission’s rule on franchising and various state and provincial/territorial franchise sales laws. Franchise offerings cannot be made by us, or on our behalf, in any state unless we are registered, exempt or otherwise qualified to offer franchises in that state.
The communications on this website are not directed towards residents of any state where we are not currently authorized to sell franchises and we will not sell franchises in those states or to residents of those states until we are authorized. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws. FOR THE STATE OF NEW YORK: This advertisement is not an offering. An offering can be made only by a prospectus filed first with the Department of Law of the State of New York.
Such filing does not constitute approval by the Department of Law. Wild Bill’s Soda Franchising, LLC, 904 Marcon Blvd, Ste 102, Allentown, PA 18109