With more than 20 years of history, Wild Bill’s has grown from a single wagon into a national name at fairs, festivals, and conventions of every size.

Proudly veteran-owned, we empower entrepreneurs who want to serve more than soda—it’s a mission to create opportunities, honor service, and build community. When you join our family, you’re not just tapping into craft soda—you’re fueling ambition, celebrating heroes, and uniting people one mug at a time.

Why Wild Bill's

Hands-on Support & Training

You’re never riding solo. From day one, our team equips you with the playbook, tools, and guidance to run your wagon with confidence. Ongoing training and real-time support keep you ahead of the curve.

National Brand Recognition

For two decades, fans have sought out the Wild Bill’s wagon at fairs, festivals, and conventions across the country. As a franchisee, you benefit from the awareness, loyalty, and nostalgia we’ve built.

Time-Tested Flavors & Fresh Innovations

With 20+ years of proven favorites and an ever-growing lineup of new seasonal and licensed flavors, you’ll always have a menu that excites crowds and keeps them coming back for more.

Ready to quench your thirst for success?

Are you ready to own your own business with the backing of a legendary brand? A Wild Bill’s franchise gives you the freedom of small business ownership with the support and resources of our trusted Wild Bill’s network. Let’s chat and build something amazing together, partner!

This website and the information contained on this website is for information purposes only. This is not an offer to sell, or the solicitation of an offer to buy, a franchise. This franchise is offered only by our delivery of a franchise disclosure document to you in compliance with the Federal Trade Commission’s rule on franchising and various state and provincial/territorial franchise sales laws. Franchise offerings cannot be made by us, or on our behalf, in any state unless we are registered, exempt or otherwise qualified to offer franchises in that state.

The communications on this website are not directed towards residents of any state where we are not currently authorized to sell franchises and we will not sell franchises in those states or to residents of those states until we are authorized. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws. FOR THE STATE OF NEW YORK: This advertisement is not an offering. An offering can be made only by a prospectus filed first with the Department of Law of the State of New York.

Such filing does not constitute approval by the Department of Law. Wild Bill’s Soda Franchising, LLC, 904 Marcon Blvd, Ste 102, Allentown, PA 18109

Franchisee Spotlights

Courtney Brown

Tampa, FL
Former Marine Corps Radio Operator (2007–2011)

Brown deployed to Afghanistan and the Philippines, earning an honorable discharge and honing skills in adaptability, teamwork, and crisis management. These traits now fuel his entrepreneurial journey.“My military service taught me the value of mission-driven leadership—something Wild Bill’s embodies. I’m thrilled to bring this passion to my franchise and my community.”

Meet Courtney
Steven Ortiz

Dallas–Fort Worth, TX
Former Marine Corps Fire Direction Control-man (2006–2010, Reserve 2011)

Ortiz mastered artillery coordination and mission-critical decision-making during his 2008 deployment. His career was defined by precision and teamwork—skills he now pours into entrepreneurship.“The Marines taught me to lead with purpose and precision. Wild Bill’s shares that values-driven mindset, and I’m eager to bring our craft soda experience to DFW."

Meet Steven

With a veteran's touch at the helm, Wild Bill’s Craft Beverage Co. ain't just about dishing out the tastiest, bona fide, old-school sodas and craft concoctions across the nation. Proudly served by those who've served, we're rollin' up our sleeves to back the brave souls who've stood tall for this mighty land and for each and every soul callin' it home.

About Wild Bill's